Flormar, Turkey's number one makeup brand, presents Volume Up Mascara with its new global brand ambassador, Hande Erçel: The advertising campaign featuring Hande Erçel, a famous actress who has attracted global attention with her beauty and style , introduces viewers to Volume Up Mascara, which offers volume and lifting effect with every layer.
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Flormar , Turkey's number one makeup brand, which brings high-performance color cosmetic products to makeup lovers in over 80 countries with more than 60,000 sales points, continues to uplift women's moods with its slogan "Happiness is Your Color".
Combining its global strength with an effective brand ambassador, Flormar takes volume and impact to a new level with Volume Up Mascara.
MORE VOLUMINOUS LASHES WITH EVERY LAYER: FLORMAR VOLUME UP MASCARA!
Hande Erçel, who has a large fan base in Türkiye and internationally, stepped in front of the camera for Flormar's commercial, in which she serves as the global brand ambassador and aesthetically reflects the brand's colors inspired by the Mediterranean and its sincere brand image.
FLORMAR X HANDE ERÇEL CAMPAIGN'S FIRST LAUNCH: VOLUME UP MASCARA FOR MORE VOLUMINOUS LASHES WITH EVERY COAT!
High Volume with a Specially Formulated, Layerable Application
The new Flormar Volume Up Mascara , with its moisturizing formula containing up to 70% naturally derived ingredients and Vitamin E, not only adds volume to lashes but also provides comfortable wear throughout the day. Thanks to its light and creamy texture, it doesn't feel heavy on lashes even when applied in layers, providing a smooth look without clumping.
Looking for dramatic volume and long-lasting freshness for your lashes? The new Flormar Volume Up Mascara, with its naturally sourced ingredients and moisturizing formula containing Vitamin E, not only adds volume but also provides comfortable wear throughout the day. Here are the features that will make Volume Up Mascara your go-to:
- Are you ready to give your lashes both a stunning and voluminous look? Thanks to its special formula enriched with up to 70% naturally derived ingredients, you can effortlessly complete your makeup and create a captivating effect.
- Thanks to its moisturizing properties due to the vitamin E it contains, it adds volume to your lashes without clumping, even when applied in layers.
Discover the energy in your eyes with Flormar Volume Up!
Separating individual lashes with the 360° Volumax Silicone Brush.
Introducing Flormar's specially developed 360° Volumax silicone brush! Thanks to its versatile design, this innovative brush grips your lashes from root to tip, ensuring an even amount of product reaches every lash. Everything you need for fuller, longer, and more defined lashes is at Flormar! Ready for dazzling eyes? Thanks to this unique brush structure, even your shortest and thinnest lashes are individually captured, creating a captivating look!
This unique brush structure delivers impressive results from every angle. Achieving longer, fuller, and more striking lashes has never been easier. Come on, introduce your lashes to this unparalleled experience and feel the difference.
NEW FLORMAR VOLUME UP MASCARA LAUNCH SPECIAL PRICE: 499.99 TL
(*Türkiye's Number One Makeup Brand: Based on volume/unit sales according to the NielsenIQ Türkiye cosmetics report for the period January 2025 – December 2025.)
Instagram: @flormarturkiye
