Who We Are

Multicultural Brand Heritage: Flormar was born in Milan, known as a fashion hub in the 1950s, and shone in the colorful and authentic lands of Turkey, where Asia and Europe meet. Since then, the brand has created a rich makeup experience thanks to the experience gained from Turkey's multicultural structure, diverse skin types, and countless complexions. With its wide range of colors and textures, it continues its journey with passion to enhance the joy and happiness women derive from life. Enriching its understanding of beauty with diversity and differences, Flormar takes pride in being a brand that respects differences, inspires confidence, and quickly meets consumer needs for women all over the world.

Color expert: In the Flormar world, color is not only the essence of the brand, but also the key to touching women's lives. With personalized color palettes and collections featuring thousands of different shades inspired by the colors of life and nature, Flormar enables every woman in the world to find the perfect color for her skin tone.

High-Performance Products & Professional Service & Great Prices: The Flormar brand derives its strength from 70 years of makeup experience, a portfolio of high-performance products with intense color, and rapid adaptation to trends. The brand meets the critical needs of millions of women in over seventy countries, across all makeup categories from face to eye, lips to nails, including coverage and long-lasting wear. In addition to all this, Flormar takes pride in being the address for high-quality products and great prices, thanks to the professional service it provides at its points of sale.

Today, Flormar is positioned as one of the world's most popular makeup brands, with nearly 60,000 online and offline sales points in over 70 countries and more than 500 stores in 200 cities worldwide. It continues to grow, expanding its reach to uplift women's spirits in even more locations.

Flormar believes that our planet and all living beings deserve the best, and therefore prioritizes using clean ingredients in its products and recycled materials in its packaging. With its sustainability vision, it prioritizes the conservation of resources such as water and energy in its production facility. In addition to not testing on animals, it fulfills the requirements of being a responsible manufacturer at the highest level by producing according to world standards with ISO 9001:2015 and ISO 22716:2007 GMP certifications. 

By participating in the Workplace and Safety Survey conducted by Great Place To Work, we received the Great Place to Work Certification for the third consecutive year, a global recognition of organizations with exceptional employee experiences.

In 2024, we were awarded the Great Place to Work® Best Workplaces ™ award as a result of the Great Place to Work Survey, which identifies companies offering the best work experience, and a review of our HR practices by an independent panel. Along with this achievement, we also made it onto the Best Workplaces for Millennials ™ list, recognizing our distinctive workplace experience for younger generations, and the Best Workplaces in Retail™ list, demonstrating a 59% above-average performance in employee experience compared to the industry average .